Mavin’s ‘Overloading’, Most Trending 2022 YouTube Music Video


YouTube has announced that Mavin Records’ ‘Overloading’ has emerged the most trending music video on Youtube for 2022.

Google’s Communications Manager for West Africa, Taiwo Kola-Ogunlade, disclosed this in a statement on Thursday.

Kola-Ogunlade said other music videos on the most trending list are Rema’s ‘Calm Down’, Kizz Daniel and Tekno’s ‘Buga’, Asake’s ‘Sungba’, Burna Boy’s ‘Last Last’ and Skiibii’s ‘Baddest Boy’.

He highlighted others as Fireboy’s ‘Bandana’ and Asake’s ‘Peace Be Unto You’.

“YouTube unveiled lists ranking the top trending videos, music videos, shorts, and creators in Nigeria today.

“This year’s lists are reflective of the most important moments to unfold in 2022 on and offline, such as the performance video for Mavins’ Crayon, Ayra Starr, Ladipoe, Magixx and Boy Spyce’s song titled Overloading, episode 24 ‘Apocalypse of Selena Tested and Selina’, the Nollywood romantic comedy from Uduak Isong TV.

“Every year, the YouTube end-of-year top lists give us a glimpse into what people in Nigeria were most curious about.

“YouTube is the place where everyone comes to see what has and is happening in the world while participating in, and having an impact on today’s culture,” he said.

Kola-Ogunlade listed the top most trending videos as Selina Tested Selina, Best Friends in The World episode 1, Olukoti, 100 Days Building a Modern Underground Hunt with a Grass Roof and a Swimming Pool.

He identified others as Tegwolo and Mama Tegwolo Compilation Part 1, Cultists Clashes with OBO, Innocent Housemaid, Obsession and Cultists Number One.

Kola-Ogunlade stated that the most trending top shorts were ‘She Use Witchcraft to Take Our Money’, ‘Everyone Will Relate to This’, ‘Social Experiment’, ‘He Got His Daddy Back’, ‘Mummy GO addressed Tiwa Savage’ and ‘Granny Knocked in my Home’.

According to him, others include Kiss Daniel’s ‘Buga’, Traffic in Lagos Nigeria, Children Poor Prank and Amapiano Groovist.

“The top trending videos list is based on a range of factors beyond just views that indicate how ‘trending’ a video really is.

“The YouTube culture and trends team also consider engagement and looks at signals like shares and likes of a certain video.

“YouTube announced that YouTube Shorts are being watched by over 1.5B logged-in users every month and averaging over 30 billion daily views.

“YouTube paid more than $50billion to creators, artistes, and media companies in the three years before June 2022.

“More than two million people participate in YouTube’s partnerships programme around the world,” he said.

According to him, YouTube’s subscription services, YouTube Premium and YouTube Music, now have more than 80 million users, around the world.

Kola-Ogunlade listed the top most trending creators as Real OGB Recent, Oga Sabinus, Neptune3studio, Official Broda Shaggi, Brain Jotter Comedian, House of Ajebo, Taaooma’s Cabin, Kiekie TV, MSA and Officer Woos.

He said the most trending breakout creators on YouTube were Neptune3studio, Shank Comics, Double Ds Twins, Kiriku Official TV, Stylebyreme, Bimbo Ademoye TV, Adam W, The Geng, Nurses Lecture Room and Wakawaka_Doctor.

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