Serwaa Amihere Appointed As Kente Ambassador

Serwaa Amihere, award-winning broadcast journalist, was named an ambassador for Bonwire Kente on Wednesday, January 10, 2024, while Hajia Samira Bawumia, the Second Lady of the Republic of Ghana, officially commissioned the ultramodern Bonwire Kente Museum in the Ashanti Region's Ejisu Municipality as part of the government's commitment to promoting tourism in Ghana.

Serwaa's ambassadorial tasks include driving the promotion of Asante Kente, which will help to attract people to the country, particularly Bonwire and its surroundings. Kente has been one of the country's most recognized and beloved cultural exports for decades, and Serwaa, in her ambassadorial function, has been tasked with magnifying this global appeal and maximizing the global exposure Ghana receives from this wonderful fabric.

It is also expected that this ambassadorial appointment will contribute to increased local and domestic tourism.

Serwaa Amihere, a proud native of Sewua in the Ashanti Region, thanked the Second Lady and everyone present for the honor and opportunity to serve as Bonwire Kente's ambassador, promising to excel in her new role.

The ceremony, hosted by the Ghana Tourism Authority, also inaugurated an annual Kente festival at Bonwire, which will certainly include Kente Ambassador Serwaa Amihere as its face and key influencer.

The Ashanti Regional Minister, Hon Simon Osei Mensah, the Deputy Minister for Tourism, Creative Arts, and Culture, Hon. Mark Okraku Mantey, the Chief Executive Officer of the Ghana Tourism Authority, Mr Akwasi Agyemang, the Board Members of the Ghana Tourism Authority, the Paramount Queen mothers of the Asante kingdom, the Sewua Queenmother, other sub-queen mothers from the region, Afua Asantewaa of Guinness World Record (GWR), sing-thon fame, and other high-profile individuals

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