Google Stadium: Google In Talks With Tottenham Hotspur Over Naming Rights Deal

Tottenham Hotspur are reportedly in talks with Google over naming rights for their stadium.

Chairman Daniel Levy has long been interested in securing a title sponsor of the 62,850-capacity Tottenham Hotspur Stadium, which cost around £1billion and opened back in 2019.

Levy said that year that the club were looking at a ‘naming-rights deal’ for the stadium, built on the grounds of the old White Hart Lane, with the ‘right brand on the right money’.

The club have since been unable to strike such a deal but The Athletic reports Spurs have held discussions with Google, one of the most famous companies in the world, regarding a potential agreement.

Spurs are looking to become the latest high-profile Premier League side to sign an agreement with a title sponsor for their stadium, joining the likes of Arsenal and Manchester City.

Their stadium has already hosted NFL matches, including Sunday’s game between the New York Giants and Green Bay Packers, the Challenge Cup final, world title fights in boxing and concerts since it was opened three years ago.

It is widely regarded as the most state-of-the-art ground in the Premier League, and is therefore a valuable asset for a company to sponsor.

A possible deal with Google would add further financial weight to Spurs, who have the fifth-best annual turnover in the league – bolstered by qualification for the Champions League.

Manager Antonio Conte has made it clear that his side need further investment if they are to challenge for major honours, and revenue generated by a stadium rights deal could see him get his wish.

Google have made inroads into sport in recent years, signing a multi-year agreement with the McLaren Racing Formula 1 team in March. The American technology company also has commercial deals with the NBA and MLB in the United States.

Sportsmail revealed last week that Spurs are planning a multi-million-pound upgrade of their retractable pitch.

The Tottenham Hotspur Stadium is the only purpose-built NFL ground outside America, with a state-of-the-art grass surface in three sections rolling back to reveal an artificial pitch used for NFL games.

The process takes 48 hours, leaving little margin for error this week, as Tottenham and Eintracht Frankfurt’s players are due to train at the stadium on Tuesday before their Champions League clash the next day.

Spurs have been alerted to technology improvements since the original pitch was installed and are examining if the conversion could be quicker, which would give them more flexibility in staging other events.

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